Structured content: Life Sciences vs. other industries

During the 2019 AMPLEXOR ‘Be The Expert’ meeting, we had the pleasure to present our views on the potential of structured content authoring for the Life Sciences industry. We did so by comparing the adoption of ‘structured content’ in Life Sciences with the state of adoption in other industries. We notably compared Life Sciences with…

Moving from unstructured to structured authoring

The potential of structured content Content managers in the technical documentation business know what the advantages of structured content are: Content reuse; Multichannel publishing; Configurability; Adaptability; etc. Although, over the years, there has been a lot of talk about the potential of structured content, the creation of such content is still the domain of a…

Why content marketers should care about ‘intelligent content’

For quite some time we’ve been wondering how we can make it clear for (content) marketers that an investment in structurally rich and semantically categorized content pays off. Yesterday I read a blog with this catching quote which must sound good to most marketers: Content is an investment in customer experience with measurable return. Catching…

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