We’re working hard to make structured authoring super intuitive for SMEs. We love doing it and we like to think we’re good at it. We love it when a plan comes together! Unfortunately, sometimes it doesn’t ‘fit’ all that well like in the days of the A-Team and MacGyver. Developing an intuitive web-based XML editor simply is very difficult. Sometimes it’s trial, a lot of error and back to the drawing board we go. When that happens we just look at our Twitter timeline to remember why we are doing it. Thanks guys!