Structured content: Life Sciences vs. other industries

During the 2019 AMPLEXOR ‘Be The Expert’ meeting, we had the pleasure to present our views on the potential of structured content authoring for the Life Sciences industry. We did so by comparing the adoption of ‘structured content’ in Life Sciences with the state of adoption in other industries. We notably compared Life Sciences with…

1+1=3. When industry leaders work together

Technical documentation is of increasing importance for the customer journey that companies offer their clients and prospects. The XML Documentation Add-on for Adobe Experience Manager is the solution for organizations breaking down the barriers between technical and marketing content. The importance of structured content is growing. As a result, the task of structured content authoring…

Structured authoring = Discipline x Enjoyable software

If you’re thinking about the adoption of a structured authoring tool like FontoXML, you should read the article on this topic by Barry Schaeffer (2013). In this article Barry, a veteran of more than 45 years in the content automation industry, not only describes the ‘tortured relationship’ between Word and XML (we also wrote about…

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